Creative concept · Narrative format · Film production
The challenge
Introduce Israeli agricultural innovation as part of the Ministry of Agriculture’s exhibition at Dubai’s Expo 2020. The programme included themes such as food security and agriculture of the future.
The creative direction
A three-part web series inspired by epic fantasy storytelling. Each episode begins with a dystopian vision, then turns toward the thinking and innovation that could change it.
From subject to story
The information becomes a dramatic question: if this is where the world could go, what might help us build a different future?
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A focused 90-minute creative session, with a brief beforehand and a written recap afterward.
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